Why every business needs social media

With everyone stuck to their phones, companies now have the opportunity to get in front of their target audience at a low cost. No more high-production commercials or billboards.

Social media is not a cookie cutter solution, but with the right strategy for your business and audience, generating revenue from social platforms is 100% possible

Let's take a look at the social media opportunities of today.

There are 58 million companies on LinkedIn
40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.
93% of B2B content marketers use LinkedIn for organic social marketing (Hootsuite)

Helping you show up as a thought-leader in your industry, the right content and relationship-building is how to get results on LinkedIn.

TikTok

TikTok is slowly replacing Google. More and more people are using TikTok to search for solutions to their problems. With 1 million TikTok videos watched per day, over 17.6 million hours watched. There is no reason you cannot get a piece of that pie because people are using TikTok to find their lawyers. (sources from wallaroomedia and smperth)
Create a new stream of revenue. Getting on TikTok gives businesses the opportunity to create a new stream of leads and grow.
Reducing the sales cycle. Build trust with your audience so leads are ready to purchase when they reach out to you.

YouTube

YouTube Shorts. YouTube Shorts are fairly new to the platform. They are allowing smaller channels to get reach. A great opportunity for every business!
Evergreen content. YouTube content lasts forever. That means people can continue finding it. It keeps working for you WAY after you post it.
YouTube keeps growing. People are replacing cable with YouTube. Everything is on YouTube!

Instagram

Engagement. Instagram has one feature that other platforms have not perfected - stories. A unique opportunity to engage with your audience and get immediate feedback.
Reach a new audience. People are still very drawn to Instagram. People who hang out there don't necessarily hang out on the other social platforms. There might be potential to reach an untapped market, depending on your industry and offer.
Still organic. Facebook might not have the opportunity for organic reach Instagram still has that opportunity with the right engagement strategy.

Twitter

A new Twitter. Beyond new management, Twitter has been attracting more business owners in the last few years. It has created a space for informational content on the platform which wasn't as visible in previous years.
Monetization options. Twitter is introducing a new monetization opportunity which is likely to push out new content...for longer. Tweets have a shelf-life of 15-minutes but with monetization opportunities, they're likely to live longer on the platform.
Twitter Threads. The popularity of Twitter threads have made it possible to share a lot of information instead of the limitation of 280 characters. This makes it easier to demonstrate your authority and knowledge in your industry.