Time to turn your blogs into your LinkedIn Content.
1. Your Content Plan
Every blog can generate 12 posts so you have 3 posts per week every month.
Ideally, you don’t write about the same topic every day. This article shows you how to repurpose your content into LinkedIn posts. You want to mix the content topics. So you can take 3 blogs and turn them into 36 posts for 3 months of content.
You can write 12 text posts, 4 polls, and 8 text posts. Below is a more complex content calendar that includes video production.
The goal is to create a content calendar you can do yourself. Choose the content plan that works for you!
2. Write the Content
Take your blog concepts and talk about them from different angles.
Here are 18 different ways to write about the same topic:
A trend
Failure
Mistakes
Lessons
Contrarian Take
Observation
Story
Listicle
Analysis
Hot Take
Myth
Pros vs Cons
Case Study
Examples
Give Tips
What people overlook
Steps to take
Resource you may have
3. Create the content
Spend a few hours writing your content. This is when you write text posts, create polls, and record videos.
You can use CapCut to record and edit videos.
The free tool allows you to add titles and subtitles and edit any mistakes you make.
If you don’t have the resources to record videos, create carousels in Canva. It’s also free.
4. Schedule your LinkedIn content in LinkedIn
LinkedIn makes it possible for you to schedule your content in the platform.
The only thing you cannot schedule in advance are polls. That will have to be done manually.
One more level up
Your blog content can be distributed to more people using LinkedIn. If you're going to spend time writing the blogs, spend the effort to distribute them. If you use a tool like Metricool you can schedule your content AND the first comment of each post. The first comment of the post can be a link to the original post. Therefore, repurposing the content and distributing it to more people.
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