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11 Reasons to Invest in Organic Social Media Content in 2024

Did you know that 86% of people with access to the internet use social media at least once a day?

People spend an average of 145 minutes on social media daily.

Here are other social media stats that will convince you that your clients are in front of their phones every day:

  • Currently, there are 5 billion active social media users.

  • There are 3 billion active social media users on mobile.

  • 86% of people use social media at least once a day.

  • 72% of people use social media multiple times a day.

In today’s age, where smartphones are an extension of our hands, businesses have a golden opportunity to reach their target audience for less cost than ever before.

Gone are the days when high-production commercials or large billboards were the only means of effective advertising.

Of course, social media marketing isn't a one-size-fits-all solution. It’s definitely not a cookie-cutter solution and requires some effort.

However, with a tailor-made strategy aligning with your business and audience, harnessing social platforms for generating revenue is not just a possibility but a reality for many businesses.

If the stats above are not enough to convince you to invest in social media for your business, here are 10 more reasons it’s a good idea. 

10 more reasons to invest in social media:

1. Test Messaging: Fine-tune your communication to see what resonates best with your audience.

2. Lead Generation: Utilize social platforms to gather leads and potential customers.

3. Brand Maintenance: Consistently reinforce and refresh your brand identity.

4. Audience Growth: Expand your reach and connect with new demographics.

5. Reducing the Sales Cycle: Shorten the journey from prospect to customer through direct engagement.

6. Building Trust with Prospects: Establish a reliable and trustworthy brand presence.

7. Consistency on Social Platforms: Regularly engage with your audience to stay relevant.

8. Customer Relationships: Foster and maintain long-term relationships with your customers.

9. Increase the number of Touchpoints: Create numerous opportunities to engage with your target audience.

10. Business Value Multiplication: Enhance your business's overall worth and perception.

BONUS: Test what works best with your audience organically before investing in ad spend.

At this point, I’m sure you want to get started.

Here is a Content Plan for LinkedIn to help you get started:

LinkedIn Content Plan
Download PDF • 2.10MB


Reach out to outsource your social media content today.


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